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A TripAdvisor™ TripWow slideshow of a travel blog to Taipei, Taiwan by TravelPod blogger Stephanehenrard titled “Tour de Taipei avec Nick” Stephanehenrard’s travel blog entry: “Salut tout le monde ! Jeudi passé, … Nick m’a emmené faire le tour de Taipei en passant par les points clefs de la ville … On a démarré par l’est où on a fait bref arrêt devant le “Core Pacific City Shopping Mall” qui est un immense super marché à l’architecture particulière … puis on est allé au au “Sun Yat-sen Memorial Hall” qui été construit en Mémoire de “Dr. Sun Yat-Sen” qui est considéré comme le père fondateur de la République de Chine … a l’interieur il ya un statue de “Dr. Sun Yat-Sen” et un bibliotheque de plus de 1.4 millions de livres ! ” Hi everybody, Last week Nick brought me around all Taipei by scooter … we did some stop at the key spots of the city … We started by the east part of Taipei where we did a quick stop at the “Core Pacific City Shopping Mall” … it’s a famous shopping center for its special architecture. Second, … we have been to the “Sun Yat-sen Memorial Hall” constructed in the memory of Dr. Sun Yat-sen who is the founding father of the Republic of China. Inside there are a 19-foot bronze statue of Dr. Sun Yat-sen and a library of 400 seats storing over 1.4 millions books. ” On a ensuite rejoint l’ouest de Taipei en passant par le centre et on a fait un stop au “Chiang Kai-shek Memorial Hall” qui est le symbole de Taipei et de la la République de Chine …
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Chinese Consumer Connection More Chinese Consumer Research at ccc.qbook.tv American shopping malls have spread around the world, but in Asia, the Japanese department store model is dominant. Malls have succeeded in attracting a young market segment, but have been unable to dislodge the night markets as the preferred location for spending money. Rather than buying many things, the tweens coming to the mall are often on dates, going to a movie, or traveling with classmates and showing off some sophistication. Mall owners appear to lack a clear positioning strategy, which makes the locations dependent on promotional events and movie blockbusters. Tiger City is one of numerous attempts (Dream mall is the biggest on Taiwan) to import the Western mall model. These formats have not taken off, but they do attract a strong number of young people. Conspicuous consumption is paramount as groups of young people shop and buy products that are all a bit expensive. Working House is a perfect example of the upscale look these malls would like to have, with a large amount of New Age visuals and Ikea aesthetic. The mall is a great contrast with the night market—another place young consumers often visit. Clyde, Stephen, and James visit Tiger City in this show and cover some of the special marketing features of a mall format in a Chinese setting. Clyde has a guided tour through Tiger City using ConsumerCam 2.
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