Written by
Chinese Consumer Connection More Chinese Consumer Research at ccc.qbook.tv Professor Robert Reynolds, a regular guest on Talk of Asian Marketing caught sight of a popular shop out in Puli (in Nantao County). Puli is normally thought of as an out of the way place, beautiful scenery, and a stop on the road to the tourist destination, Sun Moon Lake. A small local shop was getting in the a lot of news coverage. What piqued our interest was the first the classic use of lines creating interest, generating longer lines. In Greater China, simply having a line in front of a shop draws news reporters like bees to honey. Secondly, a European chocolate specialty shop just seems so unusual in Taiwan, where European and chocolate are both off the map. A foreign product with no real psychological positioning among consumers is very interesting. An individual entrepreneur making a success of it is something we just couldn’t miss. Chinese snacks tend to be salty, rather than sweet. Bakeries abound in Taiwan and Singapore, often full of colorful confectioneries. A Western palate is in for a surprise though, as the actual sweetness level is very low. Candies are mostly seen as Lunar New Year treats for children. Birthday cakes are common enough, often fruit filled for sweetness. Pie shops have popped up here and there over the years, but again, not even as sweet as your off the shelf pie filling in Walmart. In this context, chocolate never has been a big deal. In the early 2000s though, a …
Video Rating: 0 / 5
