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The JV Realys (AOS Group) – Interbuild won the competition for the design, realisation, maintenance and disassembling of the Belgian pavilion for the Shanghai 2010 Universal Exposition. The competition was won in close collaboration with Conix Architects (architect), Jan Hoet Jr. (scenographer), JNC International (landscape architect), 3E (energy consultant) and CJI (Chinese contractor). The structure of a “Brain Cell” was chosen as the dominant conceptual image for the building, evoking the artistic richness of Belgium and Europe, as well as all its scientific achievements. The Brain Cell also refers to the role of Belgium as one of Europes main gathering centres and cross-points. In contrast to the playful, organic and intriguing form of the Brain Cell, the exterior of the building refers to the pragmatism and the discretion typical of Belgium. The pavilion will not only accommodate the exposition halls of Europe, Belgium and its communities and regions, but will also offer convivial meeting places including a restaurant, a bar and a VIP-centre. The Shanghai World Expo 2010 will be held from the 1st of May 2010 until the 31st of October 2010. For more information on the Expo 2010 in Shanghai and the Belgian pavilion please visit: en.expo2010.cn www.shanghai2010.be www.shanghaiexpo2010.be
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