Written by
PUMA Winter Jacket Campaign – A Behind the Scenes Video with Gaile Lai and Eddie Peng ????????PUMA® ?10?22???09???????PUMA????????????????(Gaile Lai) ??????????(Eddie Peng) ??????Playful Winter??????????????????5?????????????????????????????? ________________________ PUMA recently unveiled the 2009 holiday winter jacket advertising campaign, Playful Winter. The campaign will be seen simultaneously throughout five major countries of Greater China; China, Hong Kong, Taiwan, Singapore and Malaysia, beginning in Oct 2009. Featuring Taiwanese artist, Eddie Peng and famed Hong Kong model, Gaile Lai, the campaign brings together the spokespeoples zest for life with PUMAs unique blend of sportlifestyle. The campaign will run as print advertising, outdoor advertising and online promotion. The imagery is shot with a grayish-white light to illustrate the spirit of winter, and rich colors are vividly presented on clothing to help illustrate the theme of the campaign Playful Winter.
Video Rating: 5 / 5
